Alsa Plain Sponge Cake Mix
435 g box
Emile Moench, a young French apprentice at a bakery in Vienna, discovers that his boss uses baking powder instead of baker’s yeast to swell his buns.
Back in France, he settled with his young wife in a small village: Igney-Avricourt and began to manufacture in his cellar this famous baking powder in his pink bag. The marketing is then assured by the priest of the village!
In 1897, Emile founded the company Alsa and moved to Nancy. His wife, Elisabeth, energetic and hardworking woman, dreams one day of an Alsatian wearing a cap beside a stork. This is the trigger, since the pink bags take as emblems an Alsatian.