Pasta Gansettes Panzani
A dry pasta as good as a fresh dough, it’s possible thanks to Panzani! These pastas are the result of unique know-how. They have been prepared, kneaded and shaped like fresh pasta, which gives them this exceptional taste and this firm, melting sensation on the palate.
The brand was started by Jean Panzani in Parthenay in 1950.
In the 1950s, he sold pasta in cellophane whereas other companies used cardboard.
From 1960 to 1964, it merged with La Lune and Régia Scaramelli.
It was in the 1960s that it became the market leader in pasta wholesalers in France.
In 1964, Roland Barthes analysed a commercial by Panzani in his essay entitled ‘The Rhetoric of the Image’, suggesting Panzani was trying to come across as Italian.