Provencal Sauce Panzani
210g
The true taste of summer tomatoes! Find all the flavor of fresh tomatoes, ripened in the sun and grown in the open field with Panzani Provençal sauce. Cooked with tasty Provence herbs, it will perfectly enhance your pasta. A real moment of pleasure in everyday life! Fresh tomatoes ripened in the sun in the open field, harvested when ripe and cooked in less than 48 hours, and always without the addition of coloring or preservatives!
The brand was started by Jean Panzani in Parthenay in 1950.
In the 1950s, he sold pasta in cellophane whereas other companies used cardboard.
From 1960 to 1964, it merged with La Lune and Régia Scaramelli.
It was in the 1960s that it became the market leader in pasta wholesalers in France.
In 1964, Roland Barthes analysed a commercial by Panzani in his essay entitled ‘The Rhetoric of the Image’, suggesting Panzani was trying to come across as Italian.
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