Tomato & Basil Sauce Panzani
600 g jar
Tomato sauce cooked with fresh tomatoes and basil, flavored
Discover the Panzani Tomato & Basil recipe with its fresh and tasty basil taste! His secret? Extra fresh tomatoes ripened in the sun and harvested at the heart of the season. And always without coloring or preservative. A real moment of pleasure every day!
The brand was started by Jean Panzani in Parthenay in 1950.
In the 1950s, he sold pasta in cellophane whereas other companies used cardboard.
From 1960 to 1964, it merged with La Lune and Régia Scaramelli.
It was in the 1960s that it became the market leader in pasta wholesalers in France.
In 1964, Roland Barthes analysed a commercial by Panzani in his essay entitled ‘The Rhetoric of the Image’, suggesting Panzani was trying to come across as Italian.